The Importance of In-Depth Analytics for Mobile Games

July 26, 2023
July 25, 2023

Mobile game developers face intense competition for players’ time and money. Not only are there thousands of other games on the market, but games must compete with television, film, music, social media, and other entertainment options.

One way gaming companies can get a leg up on the competition is to take advantage of the more than 50 terabytes of data gamers generate every day by embracing analytics for mobile games.

Key Takeaways:

  • Mobile game analytics is the process of collecting and interpreting player data to generate meaningful insights into player behavior and preferences.
  • You can use the insights you gain from your analysis to make improvements throughout your game’s lifecycle to increase user engagement, retention, and lifetime value.
  • Analyzing player behavior is important because the gaming industry is highly competitive and players expect highly personalized and engaging experiences. Players will move on to competitors if they don’t get the experience they expect.
  • Analytics is also important for optimizing the technical performance of your game and your monetization strategies.
  • Sonamine can help you with every aspect of mobile game analytics from improving player engagement and retention to increasing the long-term profitability of your game.

What Analytics for Mobile Games Is

Mobile game analytics is the process of collecting and interpreting player data to generate meaningful insights into player behavior and preferences. Analytics help developers make their games better and more profitable in a variety of ways.

How Analytics Improves Game Design

Creating balance is one of the keys to building a successful game. If players advance too quickly or not quickly enough or resources are too easy or too difficult to come by, players may leave your game.

Graph demonstrating the relationship between game challenge and player satisfaction
https://ecampusontario.pressbooks.pub/gamedesigndevelopmenttextbook/chapter/game-balancing/

Analytics allows you to map how players progress through your game and identify frustrating levels or game mechanics that may lead to churn. It also makes it possible to track how players are acquiring and using in-game resources so that you can identify any bottlenecks where resource sinks and sources lack balance.

For multiplayer online games, analytics helps developers analyze how well games perform in different regions and make adjustments to server loads to ensure the game runs smoothly for all users. You can also use analytics to determine how effective any updates you make to your game are by conducting A/B testing.

How Analytics for Mobile Games Improves the Player Experience

Developers have traditionally tried to improve the player experience by using surveys, player forums, and bug reports to solicit feedback from players. Analytics complements rather than replaces traditional user feedback. You can use analytics to gain a deeper insight into issues pointed out by players and to discover motivations players may be unaware of or unable to fully articulate.

Identifying and Fixing Player Pain Points

Challenge is important in video games. When games are too easy, players get bored and quit. However, levels or game mechanics that are too challenging or challenges that are not rewarding enough create frustration that can lead to churn. Analyzing your player’s behavior helps you spot pain points that lead to churn and fix them.

Tailoring Content Based on Player Preferences

Analysis isn’t just about finding what makes your players unhappy. It also helps you discover what players like the most about your game and incorporate more of it through tweaks, updates, and new features.

Additionally, the data you gather about your players makes it possible to create a personalized gaming experience that makes your game more engaging. When players feel like they are getting a unique experience based on how they play, they are more likely to keep coming back to your game rather than trying out a competitor.

How Analytics for Mobile Games Improves Game Profitability

Improving your game and the player experience should lead to better engagement and retention which should generate more profit. However, there are other ways you can use analytics to increase profitability.

Player Acquisition

Making a profitable game starts with attracting players to your game. The main way gaming companies accomplish this is through marketing. Acquiring new players is expensive. Without analytics, you can easily end up throwing money at players who are unlikely to ever want to play your game.

Targeted marketing ensures you get more return for your player acquisition dollar by using analytics to tailor marketing messages to the preferences of the people who are the most likely to want to play your game. This reduces player acquisition costs and the chance that you will lose existing players by annoying them with irrelevant marketing messages.

Graphic illustrating how to calculate customer acquisition cost
https://neilpatel.com/blog/customer-acquisition-cost/

Personalization

Once you have attracted players to your game, you must keep them playing to make money. Players expect games to be highly engaging and personalized. Because there is so much competition for players’ time and entertainment dollars, if they don’t get the experience they expect, they will often churn on day one. The ability to create highly tailored experiences opens up the opportunity to better monetize your game’s most loyal players.

Improved Monetization Strategies

Tracking your return on investment indicates how profitable your game is. You can increase your ROI by using analytics to improve your monetization strategies.

Analytics for mobile games helps you determine what players want to buy and when they want to buy it. Analytics also help you strategically introduce bottlenecks and surpluses to incentivize purchases and reward play.

Analyzing player spending patterns by tracking KPIs such as average revenue per paid user and conversion rates provides insight into how effective your monetization strategies are. Low conversion rates may indicate that players do not have enough incentive to make purchases or engage with monetization systems.

Analytics allows you to track which aspects of your game lead to monetization and how this changes over time. You can then proactively tweak your game to account for underperforming monetization strategies or get ahead of projected drop-offs.

Analytics for Mobile Games Services by Sonamine

Sonamine offers a variety of retention, engagement, and monetization services built around analytics in mobile games. We provide creative services, A/B testing, reporting, and ongoing tweaks to help you get the most out of the insights you gain through your analysis. Contact us today to get started. Subscribe to our newsletter to stay in

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