Sonamine now offers conversion and retention optimization packages for consumer brands outside of the games industry

Announcing Sonamine’s Strategic Evolution

For the past fifteen years, Sonamine has transformed free‑to‑play games. Through data-driven insights, predictive machine learning models, and full-service campaign execution, Sonamine has repeatedly raised the bar for payer conversion, retention, and ARPPU. Now, with shifts underway in direct‑to‑consumer (D2C) across industries, Sonamine is bringing its industry‑leading optimization packages to a broader audience.

🎮 Fifteen Years of Data‑Powered Innovation in Games

Back in 2009, Sonamine launched its core predictive platform on AWS, laying a foundation for scalable, graph‑based modeling. By 2010, it had released signature products—ConvertSoon, ChurnSoon, PurchaseMoreSoon, RevenueSoon, and EventSoon—for intelligent user prediction and segmentation.

Over the next decade, Sonamine partnered with prominent studios like Daybreak Games and Pixelberry Studios. Through campaigns using ConvertSoon and ChurnSoon, Pixelberry saw 900% ROI from campaigns, while Together Lab sustained 10% uplift in daily active users, even 60 days after rewards were delivered. HyperBeard, riding a wave of 220 million game installs, credited Sonamine with helping transform disparate data into high‑impact cross‑promotion and monetization strategies.

In 2015, Sonamine rolled out RevenueSoon to accurately predict lifetime value and refine user acquisition spend. By 2017, it incorporated deep learning features to boost freshness and precision across ad creative and user targeting. In 2021, Sonamine formally introduced end‑to‑end live‑ops execution—blending predictive analytics, campaign setup, messaging, rewards, AB testing, and performance tweaks in monthly cycles.

Through custom packages—First Time Spender Nudge, Repeat Purchase Campaigns, Targeted Churn Prevention —Sonamine delivers packaged, machine‑learning guided uplift within 4–6 weeks.

Why Sonamine’s Proven Model Works

Sonamine excels by combining:

• Machine Learning Intelligence: Supervised and unsupervised models pick out likely churners, spenders, upsell candidates, and segment clusters daily, without manual tuning. Additionally the appropriate action to take for each user is also model selected.
• Full‑Stack Delivery: From analysis to creative, message design to AB test setup, reporting and iteration—Sonamine delivers real outcomes through its hands‑on services in CRM/live‑ops tools like Braze, Teak, and Iterable.
• Rapid Time‑to‑Market: Games see results in weeks, not months, and ROI often exceeds 900% in predictive campaign segments.

By integrating data science, reward and app design, messaging, and marketing execution, Sonamine has become the “easy button” for studios that want measurable uplifts without building everything in‑house.

The Market Has Changed: D2C Brands Now Face Game‑Like Challenges

Game developers confronted funnel optimization, churn control, upsells, and ARPU pressure years ago. Direct‑to‑consumer brands today—whether in retail, subscription media, wellness apps, or niche e‑commerce—now face very similar pressure points:

• Slow or under‑performing conversion from first trial to purchase
• Subscription drop‑offs or cancellations
• Low repeat purchases even among engaged users
• Excess spend on acquisition without matching lifetime value

Just as gaming studios dealt with these using predictive scoring and lifecycle campaigns, D2C brands now recognize they need the same sophisticated pipelines: data‑driven user scoring, segmented messaging, targeted offers, and ongoing optimization. Here are some examples.

• General news outlets like the New York Times and Epoch Times face digital subscriptions conversion and subscriber retention challenges.
• Public radio outfits like WBGB and KQED face funding cuts, making membership conversion and retention all the more urgent.
• Quick serve restaurants like KFC have rolled out mobile apps with rewards and loyalty systems, all to drive the purchase order conversion and to increase the average order value.
• Wellness and fitness apps such as Bulit With Science have membership conversion and retention challenges.
• Education apps such as Duo Lingo face similar retention and conversion problems.

At the same time, the technology stack for D2C brands have also matured sufficiently, matching mobile games. Whether it is CDPs, analytics backends, messaging or rewarding tools, D2C apps now collect data efficiently and message users in centrally managed campaigns.

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Sonamine’s Strategic Shift: Launching Machine‑Learning Lifecycle Packages for D2C

We’re excited to announce that Sonamine is formally expanding its services beyond games. Starting now, our machine‑learning driven optimization packages are available to any direct‑to‑consumer business facing lifecycle conversion, retention, upsell, or monetization challenges.

🔧 What We’re Bringing to D2C:

• ConvertSoon‑style onboarding optimization
• Repeat Purchase & Subscription Uplift Campaigns
• Churn Prevention & Retention Modeling
• Fully managed campaign execution
• Rapid rollout within 4–6 weeks

Moving Forward: What’s Changing—and What’s Not

While our focus is expanding beyond games, our fundamental promise remains the same: real business outcomes, not just insights.

What’s changing is who we serve. But how we serve them—with a tightly integrated, full-service package—remains our secret weapon.

We understand the complexity that comes with trying to run effective lifecycle and optimizationcampaigns. Too often, success depends on aligning data science teams with marketing, creative, product, and CRM operations. That means:

• Data scientists must build and refresh predictive models
• Marketers must translate those into segments and messages
• Product and engineering need to build out the campaigns
• Analytics teams must monitor performance and iterate

All while tools and workflows span multiple systems and departments.

Sonamine collapses all of that into one complete solution. From predictive scoring and segmentation to campaign design, AB testing, CRM integration, and performance tuning—we handle the heavy lifting. We don’t just tell you what should work; we build, run, and optimize the campaigns ourselves.

Why D2C Teams Choose Sonamine

Whether you're a fast-scaling brand or a mature subscription platform, chances are you're feeling the pressure: churn is rising, conversion is stalling, internal teams are at capacity, and ROI on acquisition is hard to track.

Sonamine plugs in and delivers value without needing to rewire your company. Here's how:

• One team, one package: No handoffs between vendors or departments—we combine data science, messaging, design, CRM operations, and analytics under one roof.
• No engineering required: We deploy inside your existing CRM tool (Braze, Klaviyo, Iterable, etc.). No code, no backlog delays. We leverage the data from your analytics tools without any SDK required.
• Results in weeks, not quarters: Each package is scoped to deliver within 4–6 weeks, with dedicated project management from kickoff to reporting.
• Quantified ROI: We measure everything—so you can see what uplift you're getting and where we’re optimizing next.

In short: we simplify a chaotic, multi-team process into a focused engagement with clear outcomes.

Why Now?

The market is shifting. Acquisition costs are up, privacy limits data sharing, and user attention is more fragmented than ever.

At the same time, lifecycle marketing is maturing—but the tools and teams needed to execute are still siloed. D2C brands find themselves stuck between too much data and too little action.

This is exactly the inflection point the games industry hit a decade ago—and Sonamine was built to bridge that gap.

Today, we’re doing it again—helping D2C companies leapfrog to a new level of intelligence and execution.

Your Lifecycle Campaigns—Handled

Whether you're struggling to nudge first-time buyers, reduce subscription churn, or boost repeat orders, Sonamine now offers prepackaged, ML (dare we say AI) -powered lifecycle solutions tailored to your business goals.

Each package includes:

✅ Predictive modeling and audience scoring
✅ Message and creative planning
✅ Campaign setup in your CRM tools
✅ AB test design and analysis
✅ Weekly optimization and reporting

No hiring. No platform migration. No friction. Just measurable lift—delivered fast.

Ready to Unify Data, Marketing, and Growth?

We’ve done the hard work of unifying the analytics, creative, and operations that fuel high-performing campaigns. So you don’t have to.

If you’re a D2C company ready to unlock better conversion, retention, and monetization, Sonamine offers the complete, done-for-you package that aligns your customer data with real action—seamlessly.

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