Only 5-10% of your users actually become paying users. How do you increase that number? Answer: target likely spenders with a relevant and timely message, and streamline ad experiences. Pulling this together requires different capabilities, which this package bundles together.
We start by using our proprietary machine learning to determine several things - which users to target, which message combinations to highlight and when to target the users. These findings are then put into production in conjunction with your messaging tool of choice. Our platform will continually keep these user lists and messages updated.
Our crack design team will then ingest your brand guidelines, analyze past promotions and design several alternative messaging creatives. These creatives can be scaled up to different device sizes and also localized to different languages. Your responsibility is to review and approve the creatives that will be used.
Our analysts then design an experiment based on the number of active users. We make sure that some users will not see the nudges, and these would be the baseline comparison. We run calculations to make sure that the experiment will have results that are reliable and trustworthy.
Whether you use Leanplum, Clevertap, MoEngage, Iterable, Braze or any other messaging tool, our customer team will log in and create the experimental setup for you. Loading the creatives and defining the targeting parameters. Finally we run QA tests on our devices to ensure a troublefree user experience.
Once the nudge is running, we generate reports to show how things are going. It's one thing to set things up, it's another to keep it going. We monitor the performance constantly and proactively tweak the setup when things start to go south.