About Us

We are a diverse and eclectic team with interests in jazz, biochemistry, psychology, math, ballet and computer science. Our varied backgrounds allow us to "connect the dots" to solve retention, engagement and monetization problems using creative approaches. Our expertise is combining cutting edge data science with hands-on implementation to create end-to-end solution packages for games.

Meet Our Team

Nicholas Lim
President

An experienced data slinger, he uses his psychology training to influence user behaviors. You can often find him playing his guitar on a boat.

Samuel Lam
Customer Success

A pianist and biochemist by trade, Sam mines the data for gems, and sets you up for success. You can find him reading in the Boston Public Library.

Helen Chan
Data Scientist

A cafe enthusiast and bubble tea aficionado, Helen wrangles data into machine learning models that work for you.

Kelly Zeng
Software Engineer

Kelly connects the dots in the backend, so you don't have to.

Meet Sarvaiya
Product Manager

Meet brings an analytical mind and a knack for big-picture thinking to game management and live-ops. With a passion for games both new and old, he spends his free time diving into new mobile and playstation titles.

Large Ecosystem To Solve Complex Problems

Data Sources

AWS S3
Data storage provider.
Amplitude
Amplitude provides analytics tools.
Firebase BigQuery
Analytics and tracking.
Growth Full Stack
Self-service data platform built for mobile games

CRM and Live Ops Tools

Braze
Customer engagement platform.
Leanplum
Provides retention and engagement tool for mobile apps.
Localytics
Mobile Marketing Suite
MoEngage
CRM and marketing tools.

Solutions Partners

Lancaric.me
User Acquisition Specialist
Metaplay
Backend for high performing games.
RevenueCat
Subscription platform built for mobile apps.
AccelByte
Backend for live game services

Our Story

Computing cloud technology provided an opportunity to analyze vast amounts of data without the complexity of in-house computers and data centers. So we started to move data science into the cloud in 2009. Games became more connected and eventually a "live" service too. Eventually we created a web of cloud based services to optimize the game performance.

2021

2021

Provides hands-on campaign management

Blending machine learning, analytics and hands-on live ops and CRM services into one offering

2020

2020

IMVU drives retention

Using ChurnSoon campaigns, IMVU drives higher retention and 23% higher ARPU.

2017

2017

Deep learning on game ads

Deep learning extract mobile ad creative features improves prediction lifts by 10%

2015

2015

UA powered by Sonamine

Developed RevenueSoon - player level revenue predictions to optimize user acquisition

2014

2014

Multiple uses of AI

ChurnSoon scores sent to customer service to reduce churn

2012

2012

Real life AI in games

Daybreak games drives 10% more paid memberships with targeted ConvertSoon campaign.

2011

2011

First in AI for games

Presented predictive analytics case studies at Casual Connect

2010

2010

Products for games

Created ConvertSoon, ChurnSoon and PurchaseMoreSoon for games

2009

2009

Base technology

Developed a scalable graph based predictive platform on AWS

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