Blog

Using Game Rewards To Increase Engagement

Game rewards are an effective tool for increasing player engagement, which is vital for reducing player churn and increasing player retention.

6 Signs Your Game Could Benefit From an Engagement Campaign

You need active and involved players to grow your game's revenue. If you are noticing signs of poor engagement, an engagement campaign may benefit your game.

How To Maximize In-Game Purchases

In-game purchases are one of the most valuable revenue streams for gaming companies. This guide explains how to maximize this revenue source.

5 Ways To Reduce the Likelihood of Customer Churn

Customer churn measures how many players quit playing a game in a specific period. Reducing churn can increase the profitability of games.

What is predictive analytics and how to apply it in games

Other consumer industries such as telecoms and finance have been using predictive analytics for decades. Learn how they do it, and apply it in games.

How Using Data Analytics and Machine Learning Helps You Produce a Better Game

Data analytics and machine learning are data science tools that developers can use to make games more engaging and profitable. This guide explains how.

Keeping Players Engaged: Player Retention in Marvel Strike Force

MSF complements their default retention progression with well designed daily events. See how parallel optioning and sunk cost bias are leveraged.

How events in Marvel Strike Force Keep Players Engaged