Mobile games have become an enormous industry, and advertising plays a crucial role in generating revenue for developers. A common question among developers and publishers is, "How much money can mobile games actually earn per ad?" This article dives deep into this question, exploring the metrics, ad types, benchmarks, and effective strategies to maximize earnings.
The primary metric used to measure ad revenue in mobile games is eCPM, which stands for effective Cost Per Mille (1,000 impressions). The eCPM formula is simple:
eCPM = (Total ad revenue / Total impressions) × 1,000
If your game generates $10 from 1,000 ad views, the eCPM would be $10.
There are four primary types of ads used in mobile games:
To determine how much each individual ad impression earns:
Revenue per impression = eCPM ÷ 1,000
For example, if you have an interstitial ad with an eCPM of $6:
Revenue per ad = $6 ÷ 1,000 = $0.006 per view
Though seemingly small, these amounts scale dramatically with increased impressions.
Consider a scenario with 100,000 daily active users (DAU). Each user sees:
Interstitial ads:
Rewarded video ads:
Combined, this equates to $5,800 daily or approximately $174,000 monthly.
Several factors influence eCPM rates, including:
To increase ad revenue, developers should consider:
Understanding the revenue potential of each ad type and strategically optimizing your ad placement and frequency can substantially increase mobile game revenue. By staying informed of current eCPM benchmarks and industry best practices, developers can effectively maximize earnings while maintaining a high-quality user experience. Contact us to increase your ad monetization.
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