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All businesses need engaged customers to thrive, and research backs this up, showing that these customers generate 23% more revenue.
Because customer engagement is essentially the product that video game companies sell, it is vitally important to keep players involved in your games. If your game is showing signs that players are losing interest, it may benefit from an engagement campaign.
Key Takeaways
Engagement tactics are strategies that prompt users to play your game more frequently and for longer sessions. There are several strategies you can employ to boost your player engagement.
Mob events offer players the chance to get in on a limited-time experience and potentially earn a reward, such as a prized object or status reward, for participating. You can encourage users to join mob events by utilizing push notifications and pop-up messages.
No matter how good your game is, players will eventually get tired of the existing content. Adding new content and ensuring long-time players know about it can boost engagement.
Spamming messages at all players may boost engagement, but you can get better results by targeting the users who are the most likely to benefit from your engagement campaign. Sonamine uses machine learning and data analytics to identify the best users to target.
One-time events can create excitement, but players may get bored again once the event is over. Repeat events encourage players to keep coming back to your game regularly.
Game engagement is a measure of how committed your players are to your game. Engaged gamers are fully immersed in the gameplay experience. Think of it as being like that book you just cannot put down or being on the edge of your seat at a movie theater.
Engaged players play more, and those who play more tend to make more in-game purchases and view more in-game ads.
Additionally, engaged players are more likely to purchase downloadable content, upgrade to premium versions of your game or purchase a sequel. They are also more likely to recommend your game to other players, post positive reviews and talk about your game on social media. All of this can translate into more revenue.
If your game is not experiencing the growth you were expecting, a lack of player engagement could be to blame. These are six signs that may indicate that your game can benefit from boosting your player engagement.
Lack of engagement is a common reason that players quit playing games. This can happen because players have run out of things to do or are experiencing frustration with some element of the gameplay. If you notice that many players are less active than before, it may be time to employ strategies to boost engagement.
Shorter session lengths can also be a sign of decreasing player engagement. Maybe your players are still logging in every day to collect their cash, harvest their crops, keep their streak going, or take advantage of whatever daily incentives you have in place.
However, if they are then logging right back out, you may have an engagement problem. Your engagement campaign must prompt players not only to play but to keep playing longer.
Are you getting emails, forum posts, or social media messages from players complaining that your game is boring? Are players demanding new content? Are you seeing a lot of messages from players talking about how they used to play your game but no longer do? These are all signs that player engagement is decreasing.
Player complaints can be a bad sign, but players not engaging with your forums, social media, and other feedback channels can be a worse one.
If your player forums are suddenly a ghost town and you are not getting much interaction on your social media channels either, this can be a sign that players are disengaged from your game to the point that they do not even care enough to complain anymore.
If players are not buying in-game items, purchasing expansion packs, or making other purchases related to your game, this could be a sign that whatever you are offering for sale is not compelling.
However, it can also be a sign that players are losing interest in your game. If this is the case, an engagement campaign may naturally drive sales back up without the need to change your offerings.
If your game features online matchmaking and your lobbies are empty or it is taking players a long time to get matched with an opponent, this may be a sign of flagging engagement. In multiplayer games, matchmaking problems can compound because the harder it is to find someone to play with, the less motivated players may be to play your game.
This can lead to a cycle where players quit playing because they cannot find a match. This makes it more difficult for the remaining players to find a match, which then leads to more players quitting. Boosting engagement may draw players back in and break this cycle.
The team of experienced professionals at Sonamine can help you curate targeted user messages and events to boost the length of play sessions and prompt players to play more frequently. We use machine learning and data analytics to target your engagement campaign to the players who are most likely to be receptive so that you get the most engagement for your efforts.
Contact us today to find out more about how our products can help you boost player engagement.
For a limited time until June 2024, Sonamine is offering a 60 day money back guarantee to Braze customers. Come experience the ease and simplicity of the First Time Spender Nudge package and watch your conversions soar.
For a limited time until June 2024, Sonamine is offering a 60 day money back guarantee to Braze customers. Come experience the ease and simplicity of the First Time Spender Nudge package and watch your conversions soar.
