Encourage users to join in on mob events with their friends through push notifications and pop-up messages. Some such events include server-level events where users may have the chance to obtain a status reward or a prized object if they participate.

Notify long-time players about new content in the game. Prompting them to explore and play with the new additions will likely lead to further in-game engagement with other features of the game.

Target groups of users who are most likely to benefit from the engagement messages. Our team of data professionals can use data analytics and machine learning to identify users with aligned interests.

Organize repeat events that have something special to offer to users with the same interest. Common methodologies include playing n times to obtain some reward and other in-game streak promotions.