An automated machine learning model that lets you know the revenue each individual user will generate. What will you do with this knowledge?
When you can separate users with high and low revenue potentials, here's what you can do:
High revenue potential users indicate a mix of commitment to the game, the ability and willingness to spend money. They can be encouraged to spend more upfront.
For the very highest revenue potential users, engage in proactive and personal communications.
Users with low revenue potential may benefit from a user experience with greater emphasis on ad monetization.
Prioritize and triage customer service requests with based on user value, including her revenue potential in the near future.
Identify lookalike audiences with the highest revenue potential that do not spend
Some packages that leverage this machine learning model are