Flagging spenders who are ready to make the next purchase, perhaps a bigger bundle or a subscription? What can you do with such insights?
If you can gauge the willingness of spenders to make another purchase soon, you can do the following:
There are some big spenders which naturally occur. What you want to do is to nurture smaller spenders into dolphins and eventually to whales.
Spenders who are unlikely to make another purchase soon may benefit from have a time limited free trial to premium experiences.
Make the most of limited communication opportunities to upsell without spamming these users who have already spent money with you.
Prioritize and triage customer service requests with based on user value, including her probability of more purchases in the near future.
Some packages that leverage this machine learning model are