Knowing for each user how likely they are to churn from the game, that's what this product provides. What would you do with this type of information?

Common Use Cases

Once you know who will and will not churn, you can :

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Stop leaving money on the table

Skip giving rewards to users who are going to stay around anyways.

Improve retention

Provide valuable rewards to users who are likely to churn, thus retaining them for longer periods.

Optimize Ad Revenue

Improving retention will automatically improve ad revenues.

Customer Service

Prioritize and triage customer service requests with based on user value, including her revenue potiential and her likelihood to churn in the near future.

Lower user acquisition costs

If users are going to churn, then perhaps you can encourage them by letting them try out other games in your portfolio.

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Free Player Retention
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