Sony Online Entertainment uses Sonamine

Sony Online Entertainment is a leading developer and publisher of MMO's.

To provide the best game experience for all that players Sony decided to personalize interactions with each individual player. But how do you do that for millions of players? The solution is a system called player relationship management, something that Sony developed together with Sonamine to segment users and to treat each segment differently.

Sony gave a GDC presentation to discuss the learnings in the PRM initiative. These include involving the community team, customer support team as well as what segments from Sonamine to use.

Fill in a short form to get the GDC presentation here.