If you are giving away expensive promotional content to retain or convert players, then RespondSoon™ is the product for you. Since some players are going to retain or convert on their own, you would be leaving money on the table if you targeted these users.
To maximize the net impact of your promotional dollars, RespondSoon™ identifies the players who would not retain or convert WITHOUT the promotion. Targeting these players would ensure the promotions will have the maximum effect. Discount promotions and conversion sales are two common areas where RespondSoon can be utilized.
RespondSoon™ first builds predictive models with two scenarios - whether the player receives or does not receive a promotion. The different outputs from these two models are compared and only the players most likely to respond with a promotion are selected from these two models. These players are also commonly called the "persuadables".