An often overlooked segment of players are game advocates and social influencers. These game advocates spread the word about your game and successfully invite friends to play the game. The social influencers may not have a high revenue attached to them, but the players they interact with are very high revenue players.
In-game interactions provide a player network. By analyzing this player network, InfluenceSoon identifies this segment of players by using social network analysis techniques.
Once identified, these influential players can be treated to a personalized game experience, including limited third party advertisement display and limited offers.