Retention is a key challenge in player management. You need to maximize the return on player acquisition costs by increasing the player value.
For freemium games, this means keeping free players around long enough to convert them, and retaining paying players. For free games with upgrade packs, this means ensuring players return to the game at least weekly until they upgrade to a paid version. For subscription games, this mean preventing subscription cancellations.
ChurnSoon identifies the top 5-10% of players that are going to churn or become inactive players. You can then act on these players with retention tactics.