Articles and whitepapers
- Learn about the different applications of Sonamine SNA in telecommunications marketing. Suitable for marketing professionals. Link here.
- Learn how to create a social network from telecommunications CDR data and apply it to churn, marketing and fraud. Example SQL provided. (Login required) Link here.
- See how a telecommunications provider increased their conversion for a new product promotion by over 340% Link here.
- See how a telecommunications provider increased their churn prediction accuracy by 4x. They could now contact 50% of next month's churn population by reach out to only 10% of the subscriber base. Link here.
- Modeling lifetime value of a customer should include her impact to her circle of friends. See how ignoring this network effect could lead one to lose money on marketing campaigns. Link here.
- Doctors learn about new drugs using word-of-mouth. Link here.
- Learn how smokers quit as a group in social networks. Read about implications for disease management communities and forums. Link here.
