Sonamine Website

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Articles and whitepapers

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  • Learn how digital game developers can use Sonamine predictions to improve retention and conversion.  Suitable for marketing professionals.  Link here.
  • Learn about the different applications of Sonamine SNA in telecommunications marketing.  Suitable for marketing professionals.  Link here.
  • Learn how to create a social network from telecommunications CDR data and apply it to churn, marketing and fraud.  Example SQL provided.  (Login required) Link here.
  • See how a telecommunications provider increased their conversion for a new product promotion by over 340%   Link here.
  • See how a telecommunications provider increased their churn prediction accuracy by 4x.  They could now contact 50% of next month's churn population by reach out to only 10% of the subscriber base.   Link here.
  • Modeling lifetime value of a customer should include her impact to her circle of friends.  See how ignoring this network effect could lead one to lose money on marketing campaigns.  Link here.
  • Doctors learn about new drugs using word-of-mouth.  Link here.
  • Learn how smokers quit as a group in social networks.  Read about implications for disease management communities and forums.  Link here.
 

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