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For mobile operator retention marketing

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Retention marketing

Mobile operators keep call detail records for billing purposes.  At the same time, they are trying to accurately predict who will leave them.  The current practice today is to use various historical information to predict the likelihood of each person churning.

 

Using SGSE turbo charges the predictive accuracy.  In a published study (link here), the results showed that using network scores improved accuracy by up to four times.

 

 

 

 

 

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